After the outbreak of the war, we wanted to popularize our culture and reveal the spirit of our people to the world in a new form, which is why we decided to give the brand a new lease of life and incorporate a long-forgotten Old Slavic word that has such a fresh and distinctive sound into the name. That's how FURT came to be - [unceasing, constant, rapid].

A special feature of the brand is the crosses, because they are a recognizable sign and a direct association with embroidery, the cultural heritage of Ukraine.

The crossing of two lines in Ukrainian culture symbolizes the victory of light over darkness, good over evil. This magical sign can protect against evil spirits. Similarly, we want our products to give you a sense of security.

We sincerely believe that it is quality accessories that add zest and make every outfit, even the simplest, interesting. Our FURT brand offers unique accessories that not only emphasize your style, but also bring the feelings and heritage of Ukrainian culture to the modern world. We believe in the strength and beauty of our traditions, and we are proud to share them with you through our products.